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Physicians Formula To Launch New Line

Exclusive debut at Walmart in August.

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By: TOM BRANNA

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Physicians Formula Holdings, Inc. has developed a new skin care line, under its Physicians Formula brand name. Starting at the beginning of August, the line will be carried exclusively in approximately 2,500 Walmart doors, with the potential to expand to other retailers in 2012. It will initially be shelved in Walmart’s skin care department next to other cosmeceutical skin care lines. The line will include 14 SKUs, which the company will begin shipping to Walmart this month. Physi...

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